Hey everyone! If you are one of those people who never seems to win or get chosen for anything I’ve been there. As a kid I never got chosen for things let along winning anything. When I was flipping through my November issue of Elle Canada I saw a page advertising for jurors for the Elle Canada 2017 Grand Prix product round up. I thought, Oh what the heck, it can’t hurt and I won’t be chosen anyways. I submitted a profile and I never expected to get an email a few months later telling me that I was chosen to be one of the testers. I had forgotten about the whole thing by that point!
If you aren’t familiar with Elle Grand Prix, it’s a yearly magazine feature that rounds up the best products in multiple different categories from moisturizers to night creams to SPF to lipstick to bronzer. Name anything in your beauty routine and it’s there. They even have male jurors to evaluate mens grooming products.
If you’ve ever wondered how magazines test their products I can tell you now! Jurors are assigned to specific categories based on their profile submissions. I was chosen to test several brands of Moisturizer, Haircare and Eyeliner. Each category has it’s own rules for how & how long you use the product for before reviewing, but each product I test I will use for a minimum of seven days before submitting my blind review to Elle.
Blind Testing Every Juror receives their respective products in the original packaging, but the labels are completely covered with sparkly plastic wrapping and have product numbers. I love this idea because it helps to eliminate brand bias. You know when people are like “I’m using (insert brand here) and it’s an awesome product because I just love (insert brand here)”. That’s bias! Knowing what brand you are using can give you certain expectations of a product and can change your review regardless of how honest you try to be. Because the products are still in their original packaging some of them are obviously certain brands, like OGX and Nexxus, but if you are a good little juror you won’t look under the labels. At the end of the testing period I’ll find out what everything is, but the blind testing makes me so much more perceptive about the product!
Sample Sizes Jurors only need to use each product for a week so I expected travel sizes of each product. When I went to pick up my delivery from the post office the box was so heavy! I was shocked that everything was full sized. Apparently the benefit of being a juror is that you get to try new things that you might end up loving and keep the full sized product at the end. I told my Mom she could raid my shampoo cupboard when this was done!
How to sign up Unfortunately all the spots for 2017 are taken, but you can definitely check out Elle Grand Prix in November and submit a profile online. You never know what could happen! Be honest with your profile so you aren’t chosen to review something you don’t actually use. It reflects better on you if you are honest about what your daily beauty routine is instead of checking off every single product box! Good luck!
Have you ever been an Elle Grand Prix Juror? I’m keeping my blind test notes for blog reviews in the next few months I already have strong opinions on a few of ’em! Thank you so much for taking the time to read my blog! If you enjoyed this post please give it a like and remember to follow my blog or find me on Instagram & Twitter! Send me a message that you came from here and I’ll follow ya back! ❤