BH Cosmetics Love In London Palette Review + 3 Looks

I finally got my hands on the BH cosmetics Love in London Palette and I’m obsessed! I think I have a new favourite go-to brand for affordable eyeshadow. When I went to Hawaii with my family in December I found the nearest Ulta so I could swatch some makeup we don’t have in Canada. As soon as I started swatching the BH Cosmetics Travel Palette collection I knew I had to have the Love In London Palette.

The Mattes are so buttery, and the shimmers are absolutely incredible! This is my first ever BH Cosmetics review on my blog and I can already say that I know it won’t be the last. I may have already bought a few more BH cosmetics palettes on deep discount at Marshalls. Lawd help me… Let’s talk about the BH Cosmetics Love In London Palette.

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BH Cosmetics Love In London Review always cleia

BH Cosmetics Love In London Palette Review

The BH Cosmetics Love In London Palette retails for $16USD regularly, but if you order directly from BH and watch the sales you can often find their products insanely discounted. For this reason I don’t recommend shopping at Ulta because if you buy from the brand directly you can save a lot more money. I got my palette for around $8USD during BH’s Cyber Monday sale.

The Love In London Palette contains 16 eyeshadows in a mixture of matte & metallic shades. It contains 0.56oz of product, or 15.9g. this works out to approximately $1/g.

This is my kind of palette, there isn’t any chunky glitter and the overall theme is cool & purple toned. It reminds me of a romantic rainy day!

BH cosmetics is Vegan & Cruelty Free.

Love In London Eyeshadow Palette from BH Cosmetics


The BH Love In London Palette caught my eye from the first day it was released. It’s full of cool toned goodness but still makes me think of kissing in the rain under a red umbrella. Okay, that’s oddly specific. It conjures the feeling of first love, of coffee dates and exploring bookstores on rainy days.

The palette uses cardboard packaging with a magnetic closure and contains a mirror! This is literally my favourite type of packaging. I hate plastic palettes, they break so easily and provide no cushion in the event of a clumsy person (aka me). I love the cute London themed pictures on the front of the palette!

BH Cosmetics Love In London Review

Color Story

As I said, Love In London gives me all the cozy romantic vibes. I can’t actually think of any palette in my existing collection that is quite like this one. I own some cool toned neutrals, but not a lot of cool toned pinks and purples. The more silvery shades like Tea, Palace, and Prestige are completely unique to my collection. They don’t really lean taupe or warm, they’re just these beautiful, cool, silver toned shimmers! Queen is a gold that does lean warmer than most of the shades in the palette but you can totally make it work with the lighter pink mattes!

Every shade in the BH Love In London palette goes together so well, even the bold ocean blue shade London. I love when a brand releases a color story that fits together like a puzzle piece. I feel genuinely excited to use this palette in the morning and these shades are just as easy to wear during the day as they are at night!

BH Cosmetics Review Love In London Eyeshadow Palette

Pigmentation, Fallout & Blend

This whole, freaking palette is phenomenal. I don’t generally thrown around strong praise but I’m asking myself why I didn’t try BH cosmetics shadows sooner?

The mattes are suuper buttery. They remind me a little bit of the Violet Voss formula, a few months ago I reviewed their Essentials Palette and I remember the mattes being extremely silky and soft.

I do see some powder kick-up in the pans but that just comes from the softer, more pigmented formula. These shadows don’t need to be built up much. Once the pigment is deposited it blends seamlessly across the skin. I love the BH Love In London Palette for everyday because I don’t need to spend a ton of time building and blending. The shades almost blend themselves.

The metallic shadows are very foiled. I don’t recommend using them as face highlighters because they can look a little too blingy on the cheekbones. I prefer a more natural cheek highlight like the Pixi & Rachh Layers Palette but the metallics are beautiful on the eyes. My personal favourites are Cheeky if I’m going for a more natural look or Palace and Prestige. They add a nice touch of glam and are beautiful all over the lid or in the centre for a halo effect.

Love In London Eyeshadow Swatches

Love In London Swatches

BH Love In London Swatches

Okay, so my swatches don’t do justice at all to how incredible this palette is. Trust me when I say the swatches may look a little underwhelming but the performance on the eyes is there. I was just trying to be artsy with the heart themed swatches. It seemed thematically appropriate, what can I say? πŸ˜‰

I resisted buying BH Cosmetics Palettes in the past until this past December when I was in Hawaii and was able to visit Ulta. There I swatched both the Love in London and the Hanging in Hawaii palette. I was shocked at how buttery & smooth the shadows are. I walked out with swatches all over my hands and arms from both palettes and my family was looking at me like I was insane. We’re all a little crazy about something right? Makeup is mine!

Yennifer Inspired Makeup Look

Love In London Makeup Looks


Okay, so Yennifer’s makeup has more of a greenish hue to it, but I don’t have a lot of those dark smokey shades at my fingertips. This look gave me total Yennifer vibes though! I love the smokey blue shade Tea mixed with a black eyeshadow and smudged liner. I could slay dragons in this makeup (though I wouldn’t, because dragons are majestic and magical and I’m a vegetarian, so what’s the point?)

If you haven’t noticed I’m super into smokey eyeshadow right now. I featured a super smokey black eyeshadow look in my Violet Voss Essentials Palette review, and a full glam smokey black glitter look in my Tati Textured Neutrals review.

Mariana’s Trench

This look is inspired my my friend Rossy from Ayr Galaxy. She posted a Deep Ocean look using the Jeffree Star Blue Blood Palette in her look book here and I was inspired to use a dark blue shadow in a makeup look.

The Mariana’s Trench is supposed to be the deepest underwater trench on earth (that we know of). I’m fascinated by stories what’s in the Trench, and if the Megalodon shark ever lived there (a prehistoric GIANT shark). Cool stuff! #nerd

Anyways, this look freatures the shades London, Crumpet, and Posh. I know that the blue appears more smokey and grey here but it’s a more vibrant blue in person.

High Tea Makeup Look

Tea & Crumpets

I felt so cute in this makeup look! I wanted to show that not every makeup look from the Love In London Palette turns out smokey and dark. You can get some really pretty soft everyday looks with this palette as well, case and point being this soft pink look.

I noticed that it’s really touch to get a cut crease that looks good with this palette. When I apply the metallics over concealer they’re too foiled for my liking. I’ve been preferring softer application methods and I’ve been applying only the smallest amount of shimmer, lest it be overpowering.

Love In London Cool Toned Eyeshadow Palette BH Cosmetics

Do you have the BH Cosmetics Love In London Palette?

I 100% recommend these eyeshadows! It’s nice to have something different in my collection. The cool tones add more versatility and I’m starting to embrace darker, smokier looks. I’m impressed with the versatility of the Love In London Palette! I can’t wait to share more BH cosmetics products with you guys. Talk Soon! x

Remember to follow me on Social! @alwayscleia

BH Cosmetics Love In London Palette 3 Looks




  1. February 28, 2020 / 9:22 am

    I loooove BH Cosmetics. Havent checked them out in a while after purchasing some lashes from them which I really loved and enjoyed. Their palettes are also really great and their formula is getting better and better. I’m so glad they are becoming more well known because I’ve been using their makeup (and brushes) for literal years.
    The color story of this palette looks very pleasing to the eye and also looks unique. I dont own many cool toned palettes, probably just one. I feel like warm tone palettes have dominated the industry, it’s time for something different. Like this. Lol.
    It’s funny that you think the swatches look underwhelming but I think the opposite. Maybe because I’ve already tried their formula before, but this palette looks amazing!! I am actually in love with the second photo of swatches, those shades look so lovely and gorgeous!
    Love all the looks, especially the second and the third because it shows you can get both ends of the spectrum: super bold and smokey and dark, or very soft, subtle and every day. Also thanks for mentioning me and I’m glad I inspired you to create a look. I never felt like the type of person who inspired so this really means a lot to me πŸ–€πŸ˜­
    great review of this palette, you are making me want it! Lol

    • February 28, 2020 / 5:58 pm

      They just released new lash styles too, I’m dying to try them! I wish I had tried their eyeshadows sooner.

      There are sooo many warm tones palettes out right now, cool tones need more attention!
      I’m glad you liked the swatches! I think I just wasn’t happy with the lighting, swatches are the hardest thing for me to capture.
      Aww yes of course!! I love seeing your look books, and if I had time to recreate more of your eyeshadow looks I would 😊
      Thanks for reading!

      • February 29, 2020 / 10:04 am

        It’s never too late to try a brand, in fact, I think you’re at a great time because their formulas are much better than they used to be lol. Aahh I need to check those lashes out. Not only are the lashes some of my favorite, their lash glue that comes with it is soooo good in my opinion.
        No I think the swatches look amazing, I love them. Nicely done! I get what you mean about lighting and all, sometimes I don’t like certain photos because I don’t think they look best lol.
        Awwh you’re too sweet!! You know we’ve never done any sort of collab together, I’d still be up for it if you are. With more time to prepare of course πŸ€—πŸ€—

        • February 29, 2020 / 4:49 pm

          I’m in desperate need of a new lash glue! I just tried one from shop miss A and it takes forever to get tacky enough to stick. I’ll have to try the BH lashes & glue!

          Well thank you 😊 I guess I’m just overthinking it!

          Oh my gosh yes, I remember we talked about doing a collab and then didn’t get around to discussing it. Let’s think of some ideas this week and make some plans 😁

          • March 2, 2020 / 12:01 am

            That’s good to know about the Shop Miss A, I eventually plan on purchasing a lot of stuff from there LOL
            No problem πŸ™‚
            I will make a note of it as well on my phone and try to come up with ideas and I will email you later this week. I will be out of town next weekend for three days so once we come back, we can discuss it further πŸ™‚

          • March 5, 2020 / 6:33 pm

            I have a post about some of their products going up next week! Some things have been really good, others not so much. I would stay away from their essential oil blends, they were probably the worst!

            Oh yeah no worries! I will do some thinking too, I work the weekends anyways so I won’t be checking my email as much.

          • March 7, 2020 / 10:46 am

            Ok I’ll keep that in mind and cannot wait to read your post πŸ™‚ i’m falling behind on reading again and I’ll be gone for a few days.

          • April 9, 2020 / 1:46 am

            I’m DEFINITELY behind, no worries! I just realized I haven’t responded to comments in over a month, 2020 is weird haha

  2. February 27, 2020 / 2:55 pm

    Oh my mom has this palette! She bought it from Ulta in-store, I think. She loves the palettes from BH (including this one), but I have to say I haven’t tried much myself. I might have to steal hers after reading this review! Your looks are lovely, as always, and I love how you named them too! I think #3 is my fave πŸ˜‰.

    • March 4, 2020 / 8:12 pm

      You should definitely try it out if you can! I love having something a little more cool toned to reach for.
      Thanks for reading! x

      • March 5, 2020 / 12:44 pm

        Oh I know! Everything is so warm, warm, warm. (Although I love my warm shades dearly!)

  3. February 27, 2020 / 2:01 pm

    I own a couple of BH Cosmetics palettes and they’re definitely some of my favourites, they’re so good and so affordable! Love in London looks beautiful and I absolutely love the blue look you created, it’s gorgeous! 😍

    • March 4, 2020 / 8:10 pm

      They’re so good! I think I remember you reviewed their summer in st. Tropez palette? The colors were so stunning!

      Thanks for reading πŸ’•

  4. February 26, 2020 / 9:32 am

    I have tried two of the BH cosmetic palettes, and I love them! I forgot how much I liked them until you started hyping up. I’m really interested in this palette, and while I’m in a no buy moment in my life, I will definitely go back and check their palettes again once I’m allowed to treat myself with makeup again! Great post xxx

    Melina |

    • March 4, 2020 / 6:23 pm

      I wish I knew how amazing their formula was a long time ago! I’m glad you love your palettes from BH too. Thanks for reading! x

  5. February 24, 2020 / 9:57 pm

    I can see why you love this palette so much, it is beautiful! The British shade names and illustrations on the packaging are adorable πŸ˜€ I have The Remix Palette from Shaaanxo and BH Cosmetics and I can’t fault the formula either, it is lovely!

    • March 4, 2020 / 6:08 pm

      I want to go to London and take this palette along!
      Their formulas are really good!

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