ColourPop BFF Liquid Eyeliner Review | Numero Uno

Hey everyone! Today we’re talking about the BFF Liquid Eyeliner from ColourPop. I love a good eyeliner as much as the next girl but I’m not always willing to shell out Sephora prices for the perfect wing. My favourite Liner is currently the Stila Stay All Day Liner, but I like to try out less expensive liners in between purchases.

The ColourPop BFF Liquid Eyeliner is supposed to have an Ultra Fine tip for the perfect cat eye or winged liner. I hoped that it would be the perfect eyeliner for me, especially since I loved my ColourPop BFF Mascara but in the end I was left a little disappointed. Keep reading to find out why…

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ColourPop Liquid Liner Review

ColourPop BFF Liquid Eyeliner Review

Introducing bff liquid liner, our first ever precision felt tip liquid eyeliner pen. The easy to use, flexible tip glides on smoothly with intense pigmentation in one swipe without skipping or tugging. She’s with you from thin to thick, from a sleek wing to a full-on cat eye, she’ll build you up and won’t let you down. This transfer resistant formula won’t smudge, feather or run. — ColourPop

The ColourPop Bff Liquid Eyeliner retails for $8USD and comes in 7 different shades. I’m reviewing the shade that is probably the most popular, Numero Uno, which is a standard black. I wish that they had released a brown eyeliner in the BFF Eyeliner collection. I think it would have rounded out the colour selection nicely.

ColourPop BFF Liquid Eyeliner Numero Uno


The packaging of the BFF Eyeliners is really cute. The design is already rubbing off on my eyeliner though, which is to be expected from ColourPop products. I think part of why their quality is so good is because they sacrifice on packaging. The labels always rub off on my liquid lipstick bottles and the eyeliner tube is no exception.

Before the labels rub off you get a white eyeliner pen with silver stars and ColourPop written on the side.

When you shake the pen in makes a clicking noise, so I think it has some sort of a ball inside to help mix up the liquid (?) I can’t see inside so I’m not entirely sure if that’s right.

BFF Liquid Eyeliner Numero Uno


I don’t really have any issues applying my Numero Uno BFF Liquid Eyeliner. The felt tip is actually quite thin and it tapers to a fine & preceise point. I can roll it on its side or use the fine tip to start my wing. I did notice some of the fibres started separating near the top so I had to pinch them off to keep the felt tip precise.

If you’re lining over top of a super chunky eyeshadow it can sometimes clog up the eyeliner. I usually just shake up the pen and draw it across my hand to clear the felt tip and it works alright.

ColourPop BFF Liquid Liner


My first complaint about this black eyeliner is that it’s not matte. I don’t know about you but I don’t really like shine in my black eyeliner. Numero Uno definitely has a bit of shine to it that I’m not the biggest fan of. My favourite matte eyeliner is the Lancome Grandiôse Liner, there’s something so wonderful about a matte black line!

The second thing that I don’t like is that despite the product claims I experienced a ton of smudging with Numero Uno on several different occasions. I wore it to work a couple days in a row and on each day by the halfway mark of my shift the liner had smudged all over my eyelid. NOT CUTE!

I started setting the eyeliner with a black eyeshadow after application and I didn’t notice any smudging after that, but I don’t think that should be necessary. I rarely set my eyeliner when I wear other formulas, so the fact that I have to set this black eyeliner is a deal breaker.

The liner was long lasting if I took the time to set it with powder.

Numero Uno Swatch


  • $8
  • Fine & Precise Tip
  • Easy to use


  • Shiny
  • Smudges


Have you tried the ColourPop BFF Liquid Eyeliner?
You can see the eyeliner in action in my latest YouTube Video!

Unfortunately I won’t be purchasing this eyeliner again. The other colours might be better, but I would rather purchase my Stila liquid liner over the ColourPop BFF Eyeliner. It’s tried & true with no smudging. Let me know if you’ve tried this eyeliner and if you had the same or a different experience with it. Thanks for reading! x

ColourPop BFF Liquid Liner Review in Numero Uno



  1. Amber Minter
    March 15, 2020 / 6:45 pm

    I had no problem with it smudging, it actually did well not smudging on me which is a problem I had with my previous liners. I wear eyeliner nearly everyday and this one dried up so quick, it really sucked because for the most part I really liked it.

    • April 9, 2020 / 2:03 am

      I’m glad it didn’t smudge on you! Smudging is the worst. It’s too bad that it dried up so fast though, Eyeliners should last at least a few months!

  2. September 27, 2019 / 12:26 pm

    Great review, Cleia!! 💗I’m always on the lookout for new eyeliner, but I think I’ll pass on this one. Too bad that it’s not matte — not a fan of shiny eyeliner either! Right now I’m also in a bit of an eyeliner funk. I haven’t liked wearing it as much these days. Very unlike me because I used to wear it all the time haha. I need some new makeup inspiration so I’ll make sure to check out the Stila Stay All Day liner! x

    • September 27, 2019 / 11:22 pm

      Thanks Nunzia!
      I wish it wasn’t so shiny! I think there are better eyeliners out there for this price. The essence super fine liner is pretty good, and only around $5!

      • September 30, 2019 / 10:26 pm

        Oooh thanks so much for the recommendation!! I’ve been absolutely loving their lip gloss lately, so I’m sure I’d also like their liner! $5 is a steal!! x

        • October 4, 2019 / 3:53 pm

          Essence is so under rated! They deserve so much more attention 😊

  3. September 19, 2019 / 3:46 pm

    I don’t use eyeliner anymore but I really used to love Palladio’s liquid eyeliner. It never smudged when almost all other ones I tried did the same as this CP one. Do you have Sally’s in Canada?

    • September 23, 2019 / 1:00 am

      I’ve never heard of Palladio! We do have Sally Beauty, it’s kind of out of the way but not too far!

  4. September 18, 2019 / 11:29 am

    Me and my sister both bought this product. I really like it, but my sister had an issue with how quickly it dried out! While it is inexpensive, she went through extremely quickly (she uses liquid liner every day). I didn’t have an issue with the shiny finish, but I have to say that the stila one is still my favorite as well! Great post xxx

    Melina |

    • September 23, 2019 / 12:55 am

      I’m happy that your liner has worked so much better for you! Did you notice any transferring? I’m wondering if it had to do with some other product I was wearing, but I have no idea with what it might be.
      It’s too bad it dried up so quick for your sister 🙁

  5. September 13, 2019 / 7:13 pm

    I’ve never heard of people having to set their eyeliner before. Sorry this didn’t work out for you!

    • September 22, 2019 / 10:04 pm

      I’ve seen people do it on YouTube but it’s a step that should be unnecessary! Oh well, they can’t all be winners!

  6. September 13, 2019 / 1:40 pm

    Smudging and splayed bristles at the tip are the nails in the coffin for me.

    • September 22, 2019 / 10:04 pm

      A deal breaker for sure!

  7. xosammtastic
    September 13, 2019 / 12:46 pm

    What a bummer, I was going to check these out because the price is great, but I don’t want to have to set my liner to get it to stay and not be shiny lol thanks for the review! I might grab a few of their colored pencil liners for my water line instead!

    • September 22, 2019 / 10:04 pm

      yes it’s way too much of a hassle! I wish they didn’t smudge so much 🙁

      I need to try the colored ones too, I’ve seen them on instagram and they look so cool in the waterline!

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