NatureLab. Tokyo Cruelty Free Haircare Review

Hello dear readers! I’ve been getting really into hair products lately. Some years it’s skincare, others it’s makeup, and this year I’m focusing on getting my hair in tip top condition. I bleached my hair last year in an attempt to return to my natural blonde but the process left my hair dry and frizzy. It took a long time to recover. Now it’s back on track and I’m focusing on deeply hydrating and conditioning products to keep my hair shiny and free of tangles.

I was super excited when NatureLab Tokyo reached out and asked me if I’d like to try some of their natural haircare products. Naturelab Tokyo is not only cruelty free, they are also considered “clean” meaning that their products don’t contain any parabens, phthalates, sulfates, or mineral oil. How many brands can claim that?

Naturelab Kindly sent over a few products from their Perfect Repair line formulated for colour-treated and/or damaged hair. *these products were gifted in exchange for a review, all opinions are my own*

NatureLab Tokyo Review

About Naturelab. Tokyo

Naturelab Tokyo was created by Rosa Takagi with the mission of creating clean and affordable haircare using cutting edge technology that also celebrated Japanese Beauty.

The more I read about Naturelab the more I appreciate them as a brand. They’re rooted in plant based botanical science, focusing on stem cells for cell regeneration & regrowth. They also use natural surfactants from Argan to create a rich lather without the use of sulfates, silk extracts to provide heat protection and algae extracts for UV protection that prevents colour fading. You can read more about it here.

The Naturelab website has an ingredient glossary so you can read up on any of the ingredients in your haircare products.

You can shop their haircare lines on the Naturelab Website, Ulta, Cult Beauty and other drugstore retailers. I’m surprised this is my first time learning about the brand because it looks like tons of places stock the products!

Perfect Repair Shampoo & Conditioner

Naturelab Tokyo Perfect Repair Line

This collection includes a gentle shampoo, restorative conditioner and lush treatment masque that have been designed to replenish moisture, repair damaged hair, and protect against future breakage. Bonus: they also combat color fade.

The Perfect Repair Shampoo & Conditioner uses Bamboo Stem Cells and Smart Keratin to reinforce and protect hair strands. It also contains Argan & Prickly Pear Oils to protect from environmental damage.

The shampoo & Conditioner come in two sizes. The large size retails for $14USD and contains 11.5 oz of product. The smaller size is the 2.5 oz bottles that I’m reviewing here, they each retail for $4USD. So they’re quite inexpensive! There’s also an eco friendly refill bag that is 22.9 oz. I love that there’s an option to refill, plastic bottles can be used again and again before recycling.

NatureLab Tokyo Repair Hair Mask

The Repair Treatment Masque is a deep conditioning masque for dry, damaged hair. It provides heat & colour protection as well as deep repair & conditioning. It retails for $16USD and contains 6.7 oz of product. Just like the Shampoo and Conditioner this masque contains Smart Keratin, Bamboo Stem Cells and Argan & Prickly Pear Oils.

The fragrance notes of this line are “inspired by Japanese bamboo forests with a hint of green tea and cypress”.

Naturelab Tokyo Cruelty Free Haircare

My experience:

I usually find that the lather is kind of lacking in natural haircare lines so I was pleasantly surprised that the Perfect Repair Shampoo lathered up nicely. According to Naturelab Tokyo the lathering agent is from Argan. I don’t know about you guys but for me my hair can be squeaky clean, but if my shampoo doesn’t lather I don’t feel like it’s clean.

The shampoo cleaned my hair but it didn’t overclean it, which is a common problem for me with drugstore shampoos. I usually find that shampoo strips all the natural oils from my hair and I need to use extra conditioner to make up for it, but I didn’t have that issue here.

Out of the three products I tested the one I would probably not repurchase is the deep repair hair masque. I found it felt very similar on my hair to the conditioner, which did a good job conditioning on it’s own.

Overall I enjoyed my Naturelab Tokyo haircare products, and I will be keeping an eye out for them at the drugstore the next time I run out of shampoo & conditioner!

Domestic Shorthair Kitty

Have you tried Naturelab. Tokyo?

Let me know what your favourite haircare line is! Thank you again to the brand for sending these products my way!

ps. I just had to include this photo, Ion crashed my photo sesh because there was a fuzzy blanket nearby.



  1. October 25, 2020 / 3:42 am

    I’ve not heard of this brand before! I did however go through a phase of testing natural haircare products and it really does take a bit of experimenting as like you said, the issue tends to be the lack of lather which can be a lacklustre experience. I’m glad you liked these though!

    • November 23, 2020 / 12:41 pm

      They can be really hit and miss! I’ve tried a couple natural haircare brands and this one definitely has the best lather. A lot of other ones don’t make my hair feel clean at all. Thanks for reading! x

  2. October 9, 2020 / 1:02 pm

    Glad you enjoyed these, yay for inexpensive haircare that actually performs too! Such a cute photo of Ion at the end of the post 😻

    • October 9, 2020 / 7:40 pm

      I’m glad that these worked out! I wish I had heard of them sooner x

  3. October 9, 2020 / 9:23 am

    I’ve been trying to be eco friendly by using shampoo bars, but am still using conditioners in bottle format, since I haven’t found a bar that’s hydrating enough. I’m so glad you had a good experience with these. I like that they have a refillable format! Great post xxx

    Melina |

    • October 9, 2020 / 7:39 pm

      I always seem to forget that shampoo bars exist, I need to pick one up from Lush! I wish I could refill all my other products so easily.
      Thanks for reading! x

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