While I was browsing Superstore in a vain attempt to find the new Wet N Wild Color Icon palettes I instead stumbled upon the new Wet N Wild Photofocus Dewy Primer. My skin has been so dry lately. Matte finishes are looking cakey and patchy on me so I decided to give this primer a try and see if it could lend my skin a little boost. Dewy normally means hydration, so I try to buy dewy vs. matte products most of the time. I’ve been wearing this primer almost everyday since I picked it up and let me tell you.. it’s radiant. But was it good? Keep reading to find out if it’s worth your money!
Wet N Wild Photofocus Dewy Primer Review
A fresh face starts with photo-prepping primer. Infused with Vitamin E, this lightweight formula helps smooth your skin for an even makeup application. The primer is infused with pearl pigments to add dimension for that glow-from-within look. — Wet N Wild
The Wet N Wild Photofocus Dewy Primer retails for $4.99USD and contains 25ml of product. I would normally complain that most products contain at least 1oz, but considering this is under $5 I don’t have a lot of ground to stand on there. Does Photofocus remind you of something? Because it certainly reminds me of the Smashbox Photofinish primers… Possible dupe alert?
I always include a packaging section in my reviews, even for drugstore products. So many drugstore makeup products are now stepping up their packaging standards, which is a-ok with me! The Wet N Wild Photofocus Dewy Primer comes in a Squeeze tube just like the Smashbox Photofinish Primers but unlike the Smashbox packaging the WNW is opaque. The packaging is really simple, just the brand name, product name and a little leaping bunny certification stamp. For $4.99 I wouldn’t expect anything more.
My main hope for the Photofocus Dewy Primer was that it would be hydrating. I didn’t really care too much if it made my skin look dewy. I have setting sprays for that and I find that the glow from most Radiance Primers gets covered up by foundation anyways. Regardless, I was surprised when I squeezed out some primer and saw that it was a glowy gold mixture. It’s more of a cream than a liquid and it made my face look lit AF. It’s a good thing I applied foundation over this because the amount of radiance this primer infuses your face with is insane! My face was positively reflective.
I want to warn you that the WNW Photofocus Dewy Primer isn’t a primer you can just wear on your own. I personally don’t primers on their own, but I know that many people do. When I tried the Smashbox Photofinish Radiance Primer through Ipsy I found that the glow was present but subtle enough that I could have worn the primer alone for a no-makeup look with a touch of radiance. This is far from the case with Photofocus, there’s no way in Hell that I would go outside without foundation on top of this primer!
Photofocus Dewy Primer has no pore filling capabilities. It adds radiance to your face and a small amount of moisture but unfortunately if you have fine lines or enlarged pores it doesn’t really help in that regard.
Worn Under Foundation
When I wore the Primer under my MUR foundation I looked more glowy than usual. I wouldn’t use the word Dewy, which to me is more of a wet look but the primer definitely infused my foundation with some extra radiance. As I said earlier I find that most radiant primers loose their glow when worn under foundation; However, Wet N Wild Photofocus Dewy Primer is so glowy that it borders on being a liquid highlighter. It gives me a “lit from within” kind of look!
Because the formula is a cream and not silicone based it also makes a good mixer for foundation. If you want to add some glow to your liquid foundation it’s easy to mix on the back of your hand.
My foundation didn’t wear any better on top of the WNW Photofocus Dewy Primer than it does on other bases. With Photofocus my foundation started to look cakey and settled into my fine lines, making me look older. If fine lines or pores aren’t an issue for you this might not be a problem. If you look closely at my forehead you can see small lines that haven’t been filled by the primer.
To combat this I’m wearing a blurring primer as usual and then using Photofocus as a mixer in my foundation to get the best of both worlds.
Have you tried the new Wet N Wild Photofocus Dewy Primer?
Thank you for reading! I hope you found my review of the WNW Photofocus Dewy Primer to be helpful, let me know what your favourite primer is! Do you prefer blurring primers or hydrating ones? Talk soon! xx